Location
While our core team and headquarters are in Sacramento, California, we welcome remote workers from all over the country.
We've built a strong culture to foster valuable team relationships with both remote and California team members.
We host frequent trips during the year to bring the team together for extended periods of face-to-face time to build deeper relationships. Some examples of trips include our domestic excursions to San Diego, Newport Beach, and Lake Tahoe. Along with international trips to Costa Rica, Belize, Mexico, and The Dominican Republic.
Role Description
We’re seeking a results-driven Senior Paid Media Specialist, with an emphasis on Google search, to join our team. The ideal candidate is someone with deep SEM experience and prior success scaling advertising campaigns for B2B SAAS.
As the Webconnex Senior Paid Media Specialist, you will be responsible for planning, implementing, and optimizing our search advertising campaigns across all four products (TicketSpice, RegFox, GivingFuel, and RedPodium) to drive signup and revenue growth for our company.
Who You Are
You’re strategic at your core, exploring new ways to drive growth excites you, and search advertising is your bread and butter.
You have a desire to help us reach new heights and expand our current advertising foundation through the exploration of new acquisition channel opportunities backed by performance data.
You have a successful track record with a rich understanding of cross-channel advertising on platforms like Google, Microsoft/Bing, Meta, and TikTok.
You’re a natural learner, independent in your execution, with the ability to collaborate on cross-team initiatives to push our marketing initiatives through the finish line.
You’re exceptionally organized, sell-manageable, and laser-focused on achieving your outcomes. You also align your actions to help achieve broader company goals as well.
You take a first-principles approach to setting strategies and goals, while also exploring evolving best practices in a fast changing industry.
Responsibilities
Manage our Google, YouTube, Microsoft/Bing, Meta, TikTok, and Reddit advertising accounts.
Expand our online reach, maximize conversions, and drive quality signups that produce revenue.
Setup campaigns, perform keyword research, optimize our bidding and budgets, optimize campaigns, and generate ad creatives and copy.
Collaborate with our in-house marketing team, graphic designer, and video editor to create and test ad copy and creative assets.
Leverage keyword research tools (I.e. Google Keyword Planner, SEMrush, AdBeat, Ahrefs, SpyFu, etc.).
Set up conversion tracking for new campaigns to measure ROI via GTM and GA4.
Diagnose and fix issues with current conversion tracking setups.
Present progress reports with our team and executives via Google Sheets, Google Slides, and Tableau.
Leverage automation and AI (I.e. Google Smart Bidding, MS AI-Ads, etc.), and other third-party tools to streamline management.
Requirements
Minimum of 5 years running paid advertising campaigns, or experience directly managing at least $5 million in total advertising spend over your career.
Proven success in scaling advertising campaigns for B2B SaaS companies.
Exceptional proficiency in Google Search advertising, and experience with cross-channel advertising.
Exceptional communication, organization, and time management skills.
Commitment to the cultural goals of Webconnex and a desire to have a company-wide impact.
Common Technologies Necessary
Google Ads Manager / Editor / Data Studio
Microsoft/Bing Ads Editor
Meta Ad Account / Business Manager
Reddit & TikTok Ads Manager
Google Suite
Slack
Canva (helpful but not required)
Asana (helpful but not required)
Tableau (helpful but not required)
Salary & Benefits
$70,000 - $85,000 annually. Opportunity for growth and bonuses.
401k with company match and equity pool opportunities
Health care package, vision plan, and health savings account (HSA). Plus Benevolence Fund for larger medical expenses
$1,200 annual mental health benefit
Connection Credits for team experiences
Participation in 3 company trips (including tropical summer experience with company & families)
10 vacation days (15 vacation days after 2 years), 5 sick days, 1 floating holiday, and 2 personal days
