December 29, 2015
It’s the season of giving!
Your donors are filled with the spirit of giving and ready to donate, now all you need to do is give them the opportunity. Year-End giving is an awesome way to fuel donations for your organization. So how do you get them to actually participate? Here’s how!
If you haven’t already, it’s not to late to make year-end giving a thing for your organization. Start today! You can get a year-end giving campaign set up in just minutes with GivingFuel. Over the years this can become an anticipated and exciting way for your donors to be involved in your organization.
Don’t forget to tell your donors of year-end giving opportunities. As mentioned above, donors are ready to give, so don’t be afraid to ask. Send out an email in the final days of the year as this is the most fruitful time of year. Be sure to include marketing graphics for the campaign in your newsletters, emails, website and social media.
Show your donors where their money has gone over the past year. It is easy for donors to feel like their gifts are simply getting lost in the midst of the rest of your organization’s revenue. Tangibly showing your donors where their gifts went or specifically how they made a difference in your organization will prompt them to continue to give. Show the number of homes your organization was able to build, the number of children who were fed, and share the stories of the individuals who’s lives have been changed.
Now that your donors have seen where their funds went last year, show them the great need that still exists. Create a new goal donors can start contributing to now! Make the goal specific, with 10 more homes to build, 5 more water wells to dig, or 20 more families to feed! Allowing your donors to feel like they get the chance to get a head-start on a new goal can build a renewed excitement and energy for your organization.
Once your donors are ready to give don’t send them down the rabbit’s hole in search of a donation page. Make it easy for your donors to give! Include large buttons on your website stating, “GIVE NOW!” and lead them directly to a clean, uncluttered donation page. Also, be sure to avoid asking for too much information, that could lead to distraction and delayed or abandoned transaction.
There’s no excuse, start your year-end giving campaign today! Donor’s are ready, make sure you’re ready too!