July 12, 2016
Brand consistency is vital in providing a clean, smooth experience for your registrants. At the end of the day, you want your users to experience a consistent and strong brand. Starting from the point of coming to your website and ending with the confirmation email they receive after they have registered.The branding of your online forms should reflect your organization’s brand. Not some 3rd party software that a user has never heard of. This concept may seem lower on the feature list when searching for online registration platforms. However, it is actually going to be one of your most import needs.Within our platform, you can fully customize the design of your forms and even the emails that reach your registrants. We make sure your logo and name are the prevalent images and words on the page. Your brand is what matters and not the awesome software. Our goal is to provide a platform that allows you to promote your company, not ours. This is your event, not ours. We are doing our job well when your users never know we exist.Here are 3 great reasons brand consistency is important.
Your forms should be representing you and your company. They need to simply be an extension off of your website. You can start creating event pages so your registrants never feel like they’re being redirected off of your website. It's important to take the time to create this brand consistency so they don't feel like they are being passed off to someone else to be handled. When you keep your forms consistent with your website, registrants don’t even blink at the process. They unquestionably complete their registration because more often than not they haven't even realized they left your website, to begin with.
With our custom design capabilities and our open CSS, your brand is clear and consistent. Since our logos aren’t placed everywhere your user goes, it lowers potential confusion for the registrant. If the registrant encounters an issue or question they won’t have to wonder who to contact, i.e. the online registration provider, the credit card processor or the event; they only see the event’s branding and never realize that you have a gateway provider and software provider.
It's a jolting experience to be directed off of the main website to an unexpected 3rd party site. They question the validity of the site and hesitate in their own registration process. Our goal is for you to have one seamless, quick registration experience to increase your conversion rate and ultimately the success of your event. With one click of a button, they can submit their registration and submit their payment without question. Hesitations and doubts can cause people to abandon the registration leaving you with fewer registrants than you hoped for. Eliminating any confusion and obstacles will only help you capture any registrants who are just ‘on the fence’.Brand consistency isn’t simply a future hope and a prayer, it is a must. Make sure your registration page promotes your branding to your audience so that your users walk away remembering you and only you.