Trickling questions are like death by a thousand paper-cuts. They suck the time right out of your day. You can think of at least ten ways you’d rather spend your time than re-answering the same frequently asked questions over and over and over again. If you improve your FAQ page it can result in your information actually being consumed.
Here are some quick tips to create a better FAQ page:
- Make the FAQ page convenient. If it is something you wish for your registrants to see and reference, absolutely do not bury it under a “Contact Us” tab or at the bottom of your site. Make it visible and easy to find.
- Provide many points of contact with your FAQ content. Don’t just host it on your website. Provide it in confirmation emails, on your Facebook page, maybe even link to it at the bottom of email correspondence.
- Disseminate it in micro-bites. FAQ pages can notoriously grow lengthy. Knowing this and the fact that the average person’s attention span is less than that of a goldfish. I recommend sharing the information in segments so it is actually consumed. Send an email just about the Event Start date, one just about Packet Pickup, one just about Transportation, and so on. This also helps you to have many touch points with your registrants and help ensure they are well informed.
- Provide visuals or videos of your FAQs. Videos and graphics are much more consumable than long pages of text. Pick your most important “need to know” items and turn them into videos or graphics. There are tons of free apps you can use for either.
Here are some sample questions and formatting you are welcome to reference and use on your own FAQ page.
- What is the date or dates of packet pickup?
- What is the start and end time of packet pickup?
- Can I pick up packets for my spouse, friend or teammates?
- What identification or information do I need to bring?
- What is the date of the event?
- What is the start time of the event?
- Are there different wave starts?
- What is the address and location details of the start line?
- How should I plan on getting to the start line? Can I park there? Can I get dropped off?
- Is there bag check at the start line?
Did you find these tips helpful? Comment and share below!