May 5, 2017
Using Facebook will increase your online ticket sales. Today there are unlimited ways to promote your event and these avenues surround you, but it’s a matter of learning to spot the opportunities and sharpen the tools currently in front of you. Online ticketing has opened doors for the industry in unimaginable ways. It has saved many headaches and time with its streamlined ability to capture money, issue tickets, and validate tickets at the event.
Selling your tickets online expands your audience from the traditional methods and social media has become one of the most powerful tools to do so. Even though there are several different social marketing tools out there, from our experience Facebook is one of the least expensive yet most effective ways to get more people to your event.
In our system, we have built some easy tools to help make it easier to promote your event on Facebook and expand your current audience base. Here are 4 features in our software to help get your event known through Facebook:
The new Facebook algorithm can cause it to be easy to miss what a friend post sometimes. Enabling Tag and Share allows your users to tag specific people. Once someone buys their tickets, they will be able to share your event link onto their Facebook Wall tagging their friends to encourage them to come to the event. Since the post is tagging specific people, the tagged friends will receive a notification and see the posted link from their friend in which they can click and purchase tickets to join! Sharing and tagging specifically target of people, making the share more effective.
Sharing the link to your ticket page is definitely one way to make it easy for the Facebook audience to simply click and be directed to purchasing tickets. We try to even eliminate this step with our Facebook app. Our Facebook app plugins the ticket page right into your Facebook, so people who are learning about your event can see a “Buy Tickets” tab to buy tickets right then and there! Having multiple ways to get to your ticket page will only help you increase your conversion rate and using the Facebook app to eliminate a click will increase your ticket revenue.
Having a Facebook page for your event helps attendees stay connected with the progress of your event. The updates will build up hype and momentum, not only get your current audience excited about the event but motivate attendees to keep sharing your event so more people can join in on the fun. It’s an easy way to boost your audience base. Facebook members can click to be ‘interested’ or ‘going’ to your event which shows on their friends’ newsfeed. If a member becomes interested or shows that they are going to your event on your FB page, any update you make on the event page will notify that member. It’s a great way to keep your followers updated and hyped on the upcoming event, and for members to continue to share your event on Facebook.
With the use of these Facebook tools and features in our software, you will be able to effortlessly increase your network to market to. Have you tried out these features in our software? Which have you found most effective?