If you’re like me, you love the idea of producing consistent and engaging content but dread the process of actually sitting down and writing it. Well, I have good news for you! Our team here at Webconnex wants to help you press the reset button on your creativity. Get ready to produce content to promote your event and build engagement with your registrants. Here are four ideas to get you started!
Get to Snapping
My favorite way to shake off the writer’s block is to start snapping photos. Now you’ve shortened your multiple paragraph blog post down to simple photo captions. Images account for 75-90% of Facebook advertising activity and performance. Not only will the visual content inspire your creative ideas, but it’s also a great way to engage your audience.
Let It Roll
Pull out your smartphone and spice things up with a quick and fun video. Let people get to know the faces behind your event. You can even take advantage of Facebook or Instagram’s live stream feature to give insight into the culture of your company and build excitement around your event.
Fact or Fiction
Run some interesting facts on your company, organization or industry and post them to social media. You can increase engagement by turning them into a fun contest by asking people to vote fact or fiction. To increase interest, offer a prize to a random commenter who posts the correct guess.
Instead of coming up with all of the content yourself, simply come up with well-thought-out questions and let your interviewee provide you with all the content you need. Give your mind a break from producing all of the posts yourself and possibly inspire future content.
There is a sense of freedom when you don’t limit yourself solely to textual content. Try these alternative types of posts for yourself and let all of us here at Webconnex know how they work for you in the comments below!