Supercharge Your Donor Cycle with SharpSpring

September 27, 2018

Here at GivingFuel, we know you have organization needs beyond online donation software. This is why we’ve made sure to offer integrations through Zapier to offer opportunities to streamline your processes, allowing you to focus your efforts where they are most needed.We are thrilled that through Zapier we’re able to offer you an integration with SharpSpring. Below their team shares more about who they are, the services they offer and how this works in connection with donations made through GivingFuel. Without further adieu we'll let SharpSpring take it away.SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Marketing agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors.

What is marketing automation?

Marketing automation is software that helps businesses automate marketing and sales to generate more leads, convert more leads to sales, and optimize ROI. Marketing automation platforms are known to contain the features in your typical MarTech stack, like a CRM, landing page builder, behavior-based email automation, social media management, detailed analytics, and more.

What are the benefits of a fully-integrated marketing automation solution?

The features of marketing automation work in concert to help you deliver the right message at the right time to every prospect, drastically increasing conversion. In addition, fully integrating your MarTech stack into a unified marketing automation platform allows you to accurately track end-to-end ROI, so you can adjust your marketing spend based on results – not speculation.

How can marketing automation help close the loop in a donor cycle?

Let’s start with an example. Say you attend a conference and identify several contacts who are interested in your cause. How can marketing automation help get those prospective donors to become actual donors?With marketing automation, each contact can be automatically assigned to a workflow after they fill out your tablet-based form at the event. Then, they will automatically receive a personalized welcome email including their name in the subject line and content targeted directly to them based on the information they gave you in the initial form-fill. And after they click through to visit your website, your marketing automation platform will track their page visits and automatically assign them to a new workflow based on their browsing history. This makes it easy to send catered content directly related to each prospect’s shown interests.When they click on the call to action in an email and make the leap to become a donor, that conversion is tracked, and they’ll be automatically assigned to a drip campaign that keeps existing donors updated on your organization’s progress. As they continue to receive your messages about what’s new with your cause and why they should donate again, they become more likely to donate again in the future.So, ready to supercharge your donor cycle?Schedule your live SharpSpring demo here.